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THE DESIGN DESK.
Posters, brand systems, app store art, client sites — and the photography that keeps the eye honest. Much of it produced through a design-director agent that carries my rules so the output carries my taste.
THE PROCESS// interrogate → direct → compose → gate → deliver
- INTERROGATE THE BRIEFPurpose, audience, format, must-haves. A vague brief is an invitation to direct, not an excuse for generic output.
- DIRECT — PICK A LANEA named aesthetic, a client's brand system, or an invented direction with a written philosophy. Adjectives don't count; named decisions do.
- COMPOSE AGAINST THE BANNED LISTMy design agent enforces an anti-generic rulebook — the clichés it must refuse are written down, with substitutions. One technique applied strongly beats ten applied weakly.
- THE APPROVAL GATEDirection, composition and spec presented before anything renders. Then generate, critique against the spec, and iterate until it clears the craft bar.
THE WALL
